How simple web design helps your business.

How simple web design helps your business. Smashing Magazine have put together a great article (with some case studies) outlining why businesses must ‘keep it simple’ when it comes to their websites. Web users are making much greater use of search engines to limit their searches to a narrow field, and if the user can’t find what she’s looking for on your site right away, she’s gone. Simple web designs allow the user to quickly find the information they need and keeps the focus on your product.