SE-what?
Product and service research is now the second biggest online activity behind email. But, what’s the point in having a great website, with great information about the products and services you offer, if none of your target audience can find it? Internet search engines (incl. Google, Yahoo and MSN) are special sites on the web that are designed to help people find information stored on other sites. Sites’ positions in search engine results (also known as ‘rankings’) are determined based on a number of factors designed to provide end-users with helpful, accurate search results. The process of designing or modifying your site to enhance the likelihood of high search-engine rankings is known as search-engine optimisation (SEO).
Why do I need SEO?
The aim of a good SEO campaign is to achieve the highest possible ranking in search engine results (Google, Yahoo and MSN etc.) by ‘optimising’ your web page content, structure, meta-data and incoming links. The higher your search-engine ranking, the easier it is for your potential customers and clients to find your site, and therefore the higher your website traffic. Your job is then to ensure your site engages, retains and converts the traffic into sales or sales queries.
Simple Five point SEO Health Check
Search engine optimisation (SEO) is not easy – however there are some simple checks that you can perform yourself which will give you an indication of some of the areas that can be improved on your site to help increase its ranking in search engine results.
- Check your Metadata
- Check your Keywords
- Check your URLs
- Check your HTML
- Check your Spelling
WordCamp Australia 2008
The finding simple team is attending WordCamp Australia 2008 this weekend in Sydney – a conference for users and developers of WordPress.
It looks like there are going to be some really interesting presentations about new media, blogging and better business using WordPress. Matt Mullenweg – the founder of WordPress – is even going to be giving the key note presentation!
We’ll be posting more about the conference over the next few days. In the meantime – you can check out the live video stream or follow the twitter.