National Capital Craft Beer Festival. Unleash your inner beer god!
Better than a lemonade stand
Better than a lemonade stand… These entrepreneurial seven-year old twins show just how easily businesses can use the web to market their product and communicate with customers, and they also offer some very insightful advice about the value of retaining profits in the business (‘I think you should keep it so you are like upgrading like in age of empires’).
How simple web design helps your business.
How simple web design helps your business. Smashing Magazine have put together a great article (with some case studies) outlining why businesses must ‘keep it simple’ when it comes to their websites. Web users are making much greater use of search engines to limit their searches to a narrow field, and if the user can’t find what she’s looking for on your site right away, she’s gone. Simple web designs allow the user to quickly find the information they need and keeps the focus on your product.
Avactis URL Search Engine Optimisation
For anyone else having trouble getting the Search Engine Optimised (SEO) url’s working in Avactis on a Media Temple Grid Server (I couldn’t find a simple solution anywhere today) all you need to do is add the following lines to the .htaccess file in your “avactis-system” directory.Options +FollowSymLinksThen just enable SEO Optimised URL’s in your store settings and fill in the Search Engine Information for each of your products. Enjoy.
RewriteEngine On
Simple facts
Some simple facts I found today. Did you know that there are now more Australian people online than watching television? Or that product and service research is the second biggest online activity behind email? Having a web presence – any web presence is becoming more and more vital. Only last weekend a friend was commenting that she chose a particular service provider because it was the only local one with a website. I also did the same when trying to find an accountant.
200 Nipples
200 Nipples. Quality Limited Edition Numbered T-shirts From $1. I love this concept (and name), just be sure to get in quick!
MYOB Small Business Survey
“Without a website it’s as if their business doesn’t exist in the eyes of the web-enabled consumer”. Found this interesting survey/article by MYOB that points out that only 41% of Australian Small Businesses currently have a website. While the article provides such statistics it doesn’t suggest any reasons why this might be case. Is it a lack money, time, knowledge or are they simply getting enough business through traditional mechanisms?
Capital Region Business Expo 2008
Earlier this week I had the opportunity to pop into the Capital Region Business Expo for a quick look around at the exhibitions and attend some of the presentations on offer.
Thanks to Todd Wright from Threesides Marketing for the mention during his presentation on “Using the New Net and Blogging in Your Business” – its great to see small businesses are beginning to embrace blogging as a way to communicate with their clients.
